Berries

Tues, Aug 5th, 2025

Dear Ole Tyme Customers:

Salinas & Watsonville: Volumes continue to decline as we approach the end of the month. Warmer weather may increase quality issues, and growers anticipate some crop loss this week due to softer, fully-colored fruit.
Santa Maria: New crop harvest has started. Initial volume is light but expected to increase steadily. Early quality is good, with further improvements anticipated.
Markets: A two-tiered market is developing, with increased demand for the higher-quality new crop fruit from Santa Maria. Overall availability is tightening as retail and foodservice demand picks up.

Production: The Pacific Northwest, Michigan, Oregon, and New Jersey continue to ship, providing ample supply options.
Markets: Demand remains moderate with stable pricing.

Supply: Demand still exceeds supply. Oregon’s harvest is underway, and Mexico’s volume is projected to increase by mid-August.
Markets: Limited supply.

Supply: Availability remains inconsistent from both Mexico and California’s west coast.
Markets: Demand is increasing. Some suppliers expect further market activity as schools begin returning across the U.S.

Salinas Weather: