Strawberries

Strawberries

Mon, Feb 2nd, 2026

Dear Ole Tyme Customers:

Florida is experiencing the coldest temperatures seen in the region in more than 15 years, with freezing conditions expected to continue over the next several days. This weather event is already impacting strawberry production and is expected to significantly affect fill rates on orders from Florida.

Overnight temperatures are forecasted to remain in the 30s through tonight and tomorrow night. During these freeze events, growers are required to run water for crop protection, which can still result in fruit damage and force crews to remove affected berries from the plants. Even once temperatures improve, this process will delay harvest recovery.

As a result, we anticipate ongoing production challenges and reduced strawberry volumes from Florida that may persist for the next 7–14 days.

Recommendations & Considerations:

  • Increased demand is expected in both Texas and California due to reduced Florida availability.
  • Please place orders as early as possible to allow shippers to align supply and help maximize coverage.

commodity alert strawberries 020526

If you have any questions, please reach out to your Sales Representative.

Thanks,

Ole Tyme Produce

“The produce purchased from Ole Tyme Produce is always fresh and expertly packaged. We—and our recipients—appreciate the high quality and variety of produce.”

Kristen Wild

Chief Executive Officer, Operation Food Search

“From the driver to the CEO they bend over backwards to meet your needs. One of the best vendors of any type we have. Highly recommend them.”

Scott Walker

President/CEO, LifeWiseSTL

“In these days of large corporations, it's nice to partner with a local family business. Their name says it all, Ole Tyme Produce, reminding you that their family grown business provides the kind of service you reminisce about from the past with quality grown and delivered products. Over 25 years we have come to count on their outstanding customer service, quality products, and their hospitality driven staff which has helped us grow our successful business. We appreciate their partnership, and we look forward to working together for many years to come.”

Gordon M

Owner/Operator, The Original Pancake House

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